03 Abr 2018 Reading Trinity ISE III

READING TRINITY ISE III

Hi folks!. Hoy os entregamos ésta maravillosa entrada del Reading Trinity ISE III que hemos  elaborado para poder practicar el reading de ésta parte de la prueba. No sé vosotros pero a parte de lo que ofrece Trinity College en su página y de los pocos libros que hay, no conocemos muchos más exámenes con los que practicar on-line. En su momento os habíamos dejado partes del Speaking Trinity ISE III para haceros una idea de cómo es y en qué consiste ésta parte, hoy toca leactuuuura.

Descubre cómo triunfar en el speaking Trinity ISE III: la parte colaborativa

Task 1 Reading Trinity ISE III – Long reading

La dos tareas del Reading Trinity consisten en leer un texto de unas 800 palabras aproximadamente sobre un tema en concreto y contestar a las siguientes 30 preguntas que se te van a plantear basadas en la lectura. En el Salón de Idiomas hemos elaborado éste texto a partir de varios artículos en Internet sobre la misma temática. Podrás encontrar las respuestas al final de cada pregunta en color azul clarito. 

You are going to read about social media influencers and the new kind of marketing they create.

Read the text below and answer the 15 questions that follow.

Paragraph 1

In recent years, the popularity of social networks has seen the emergence of the social media influencer (SMI). Influencers have large followings on social networks, and are often hired by companies to promote their brands. They have built a reputation for their prowess and expertise on a particular topic. By making regular posts about a topic on their favourite social media channels, SMI generate large followings of enthusiastic engaged people who pay close attention to their views. It’s therefore an irksome truth universally acknowledged that influencers make big bucks on social networks. All it takes is one shot of a lithe-limbed, photogenic blogger reclining on a sun lounger, sporting some little-known brand alongside the obligatory tag #spon or #patrocinadopor. Depending on their following, this person could be making hundreds from just one, supposedly “candid” photograph.

• Paragraph 2

Brands are consequently moving towards the influential people rather than the target market as a whole. This new marketing identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months. This is actually opposite of what’s happening with television right now, on which commercials have officially become background noise. Think on your own life. When was the last time a commercial came on and you didn’t pull out your phone? The only difference is that now, as you scroll through your Instagram feed, you are still seeing advertisements.

Paragraph 3

Whilst the persuasive power of social media influencers shoots up, technologies have been developed to identify and track the influencers’ relevance to a brand or organization. Most of these efforts to identify these influencers rely on factors such as the number of daily hits on a blog, number of times a post is shared, or number of followers. Clearly, for not breaking their social media success, influencers need to have skills in mastering the art of posting frequency. If they post too infrequently, their audience will forget that they exist and they will quickly fade into the deep dark recesses of their minds. Conversely, if a SMI is posting too often, he/she will become a complete nuisance and he/she will dread seeing their posts overcrowding his feed.

• Paragraph 4

Interestingly, marketing grew out of celebrity endorsement. Businesses have found for many years that their sales usually rise when a celebrity promotes or endorses their product. Long before social media, and even before broadcast commercials, businesses have partnered with celebrities and high-profile stars to promote products and add credibility to their brands. There are still many cases of businesses, particularly high-end brands, using celebrities as influencers. However, one problem with using celebrities as influencers is if they may mismatch and lack credibility with a product’s target audience. Justin Bieber may be highly influential if he recommended a type of acne cream, but would have little chance of influencing the buying patterns of those looking for a retirement village.

Paragraph 5

Therefore, a lot plays into how much a influencer is successful, appeals a brand or gets paid. They need to have a strong relationship with their followers, be likeable and credible. This works because what we see on Instagram often reflects everyday life; the makeup, clothes and products that are frequently posted are not ads on TV — they are real people really using the products. This shows that people are choosing to listen to each other over brands. Most of the users believe that influencers know what they are talking about; they have tight-knit communities and can reach many people. It at least feels more authentic when we are seeing the product being used by people we admire or trust. For an influencer, being concerned about their followers isn’t vanity, it’s business.

Source texts: theodysseyonline, researchgate, forbes, influencemarketinghub, powerdigitalmarketing, independent.co.uk.

Questions 1-5 (one mark per question)

The text on the previous page has 5 paragraphs (1-5). Choose the best title for each paragraph from A-F below and write the letter (A-F) on the lines below. There is one more title than you need.

Answers: 1-C, 2-A, 3-B, 4-E, 5-D

Questions 6-10 (one mark per question)

Choose the 5 statements from A-H below are TRUE according to the information given in the text above. Write the letters of the TRUE statements on the lines below (in any order).

Answers (just the true statements): A, D, E, F, H

Questions 11-15 (one mark per question)

Complete sentences 11-15 with a word, phrase or number from the text (maximum 3 words). Write the word, phrase or number on the lines below.

11. Influencers are known for their ………………………………………..in creating tight-knit communities and reaching followers.

12. It can be extremely ………………………… for the influencer when he lacks credibility and loses audience.

13. With a famous person’s ……………………………brands become more accesible to crowds of people.

14. When they post their photos on Instagram, Social Media Influencers (SMI) …………………….. brands alongside their stories.

15. Lately different strategies and technologies have been used to ………………………………………….

Answers: 11 prowess, 12 irksome, 13 endorsement, 14 tag, 15 to identify and track the influencers’ relevance to a brand

¿Sabías que si eres maestro o profesor puedes conseguir la habilitación lingüística con el Trinity ISE III? Consulta cómo conseguir la habilitación lingüística. 

Task 2 Reading Trinity ISE III – Multi-text reading

In this section there are 4 short texts for you to read and 15 questions for you to answer.

Questions 16-20 (one mark per question)

Read questions 16-20 first and then read texts A, B, C and D below the questions. As you read each text, decide which text each question refers to. Choose one letter, A, B, C or D and write it on the lines below. You can use any letter more than once.

Which text:

16.  discusses the impact of social media behaviour in our lives?

17.  suggests that the act of kindness  is essencial?

18.  depicts how people can differ in their usage of social media?

19.  informs about requierements for being a social media influencer

20.  illustrates negatively the social media

Answers: 16  Text B and C, 17  Text A, 18 Text C, 19  Text D, 20 Text A

TEXT A

TEXT B

TEXT C

TEXT D

Questions 21-25 (one mark per question)

Choose five statements A-H below that are TRUE according to the information given in the texts above.

Write the letters of the TRUE statements on the lines below (in any order).

Answers: A true, B, false, C true, D false, E false, F true, G true, H true

Questions 26-30 (one mark per question)

The summary notes below contain information from the texts above. Find a word or phrase from texts A-D to complete the missing information in gaps 26-30. Write your answers on the lines below.

Answers: 26 fads and markets, 27 goodness, 28 be able to distill goals and objectives and align strategies and tactics to meet them, 29 social media, 30 bookings.

Hasta aquí la parte del Reading Trinity ISE III, ahora os dejamos unos temas de Reading into writing y el Extended writing para que los hagáis en casa. Los que sois alumnos del Salón de Idiomas, traedlos hechos para corregir ¡seguro que estarán súuper bien! 🙂

That’s it folks! Enough of reading Trinity!

Estad atentos a nuestras actualizaciones pues en breve subiremos más posts sobre los writings del Trinity ISE III.

Cheers!

TASK 3 – Reading into writing

Use the information from the four texts you have read to write an essay (200-230) giving your opinion on the topic:  «The emergence of the Social Media Influencer  and whether it should be considered a job or not».

TASK 4 – Extended writing

You have recently read an article in a newspaper titled: «Being rude on the Internet is more and more commonplace».  Write a letter (200-230 words) to the newspaper in order to give your opinion on the topic.

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Reading C1: matching headings Speaking Trinity ISE III Trinity ISE III: la parte colaborativa (collaborative task)